SUNIusa Announces Name Change; Introduces Vanderbilt Strategies

Melville, NY August 9, -- Long Island based SUNIusa, a lobby firm, announced today that it has adopted an evolved brand identity Vanderbilt Strategies.

"It was time for us to refine our brand identity and messaging to better reflect who we are today and position us for continued growth tomorrow here on Long Island and the New York region" said Blair. "Through-out this process, we embraced our Firm's key beliefs to ensure that our new brand messaging reflected our expertise, loyalty, culture and commitment to the highest level of client service."

During this comprehensive initiative, Vanderbilt Strategies consultants interviewed many of the Firm's business partners  to gather a wide range of feedback on the company, its strengths and its perceptions. "The valuable feedback we received along with the additional information we gathered from our internal team and local/regional business leaders over the past months provided us with great insight and a clear road map," said Blair. "We are very proud with the results and are excited to be rolling out our new look."

Vanderbilt Strategies began using its new materials this month. Included in the roll-out is a new logo, expanded brochures and other collateral materials, refined core messaging and a new Web site, www.VanderbiltStrageties.com.

Founded in 2008 and headquartered in Long Island, New York,

Vanderbilt Strategies is a lobby firm.